Jensen is also CEO of Ocado Solutions, which provides grocery delivery technology to European supermarkets including Sweden's Ica, France's Casino Group, Alcampo in Spain and Auchan Retail in Poland. "Because of higher prices, people are buying smaller amounts of groceries overall and may have become more careful not to waste food." means that people are switching out of certain products in a more unpredictable way, in a more brutal way than they have done historically," said Luke Jensen, executive director at British online supermarket Ocado. "The inflationary pressure that has happened of late. Supply chain issues and a reluctance to strike deals with suppliers while commodities prices are high are also contributing to erratic stocks of goods as diverse as chocolate, ketchup and shampoo, with war and weather playing a part too. Top industry executives, consultants and analysts told Reuters that supermarkets are struggling to predict demand as the receding experience of COVID-19, new ways to buy and a biting cost-of-living crisis change shopping habits. LONDON/BARCELONA, May 3 (Reuters) - A "salad crisis" affecting British supermarkets hit headlines earlier this year but shoppers across Europe and the Middle East seeking some basic groceries - from pasta to beer to toothpaste - are also finding gaps on the shelves.
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